Negative space portrait of black woman - Photographer Kafi Pettiford of Lady Iman Photography

Five Must Have Photos For Your Brand

Branding, Education

Headshot of black woman - Photographer Kafi Pettiford of Lady Iman Photography.

Headshot

Five Must Have Photos For Your Brand

It kind of goes without saying, but a headshot is an absolute must-have for your brand! First, a good headshot is a great image to have across the board on your website and social media accounts. Think LinkedIn, Instagram, Facebook, Clubhouse and any other social media business accounts that you have. Second, if you belong to any professional associations, a headshot is a great image to have for your profile. You can also use your headshot for business cards, billboards, brochures and other marketing tools that you use for your business. And finally, if you participate (or plan to) in any speaker panels, you will need a headshot for that associations’ marketing materials.

Black woman in pink dress standing outside in front of balloons with confetti coming down. Five Must Have Photos For Your Brand.

Celebratory Shot

Five Must Have Photos For Your Brand

If you are planning a business or product launch, then make sure that you have some sort of celebratory image of yourself in your image library. Images of you celebrating your big news really spark excitement and increase engagement. Afterall, people are glad to drop a congratulatory expression to you in the form of email, social media comments or a phone call.

Negative space portrait of black woman - Photographer Kafi Pettiford of Lady Iman Photography. Five Must Have Photos For Your Brand.

Image with Negative Space

Five Must Have Photos For Your Brand

I promise, your graphic/web designer will thank you for this one. Divide an image into thirds. Now place yourself or your subject in the first or last third of the image. The remaining two-thirds allow you to add text that brings additional interest to the story that the image already tells.

Durham-Branding-Photographer photographing a black woman in Durham. Five Must Have Photos For Your Brand.

Action Shot

Five Must Have Photos For Your Brand

Photos of you in action are a great way for potential clients to get a feel for the services that you provide. If you are a service professional, a good way to incorporate action is to ask a friend to join you on your shoot. From here, you can mimic the interaction that you would typically have with a client. These are great images to showcase on your website as well as on your social media.

Black therapist in NC sitting on the floor of her office while working with client. Five Must Have Photos For Your Brand.

Environmental Shot

Five Must Have Photos For Your Brand

Images of your space can help your potential clients learn about where they will be receiving their services. This is a great way to set the tone of your client experience prior to them even walking through the doors.

Would you like to learn more about Five Must Have Photos For Your Brand? Click here to schedule your complimentary brand image strategy meeting!

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