Headshot
Five Must Have Photos For Your Brand
It kind of goes without saying, but a headshot is an absolute must-have for your brand! First, a good headshot is a great image to have across the board on your website and social media accounts. Think LinkedIn, Instagram, Facebook, Clubhouse and any other social media business accounts that you have. Second, if you belong to any professional associations, a headshot is a great image to have for your profile. You can also use your headshot for business cards, billboards, brochures and other marketing tools that you use for your business. And finally, if you participate (or plan to) in any speaker panels, you will need a headshot for that associations’ marketing materials.
Celebratory Shot
Five Must Have Photos For Your Brand
If you are planning a business or product launch, then make sure that you have some sort of celebratory image of yourself in your image library. Images of you celebrating your big news really spark excitement and increase engagement. Afterall, people are glad to drop a congratulatory expression to you in the form of email, social media comments or a phone call.
Image with Negative Space
Five Must Have Photos For Your Brand
I promise, your graphic/web designer will thank you for this one. Divide an image into thirds. Now place yourself or your subject in the first or last third of the image. The remaining two-thirds allow you to add text that brings additional interest to the story that the image already tells.
Action Shot
Five Must Have Photos For Your Brand
Photos of you in action are a great way for potential clients to get a feel for the services that you provide. If you are a service professional, a good way to incorporate action is to ask a friend to join you on your shoot. From here, you can mimic the interaction that you would typically have with a client. These are great images to showcase on your website as well as on your social media.
Environmental Shot
Five Must Have Photos For Your Brand
Images of your space can help your potential clients learn about where they will be receiving their services. This is a great way to set the tone of your client experience prior to them even walking through the doors.
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